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Crazy (and Focused) Mobile App Development

Daniel Steinberg, Dim Sum Thinking, Inc.
Developers mostly focus on improving their creation skills—learning about programming languages and coding techniques; attending dev conferences; downloading and analyzing code; reading blogs, and listening to podcasts. However, they often become so focused on the delivery deadline that they forget they aren't just building an app for some arbitrary faceless customer. They are trying to help real people solve real problems. So, before the coding starts, there is lots of work to do to identify THAT customer. Narrow your scope. Picture just one person and imagine the problem your app will help him solve. So, perhaps you find yourself saying, "That's crazy. We want to build an app for the widest audience possible." Then join Daniel Steinberg as he explores this paradox: If you focus on meeting the needs of a single user who precisely represents your target audience, you will create an app that many, many people want. If you focus on meeting the many needs of the many, your app will fail. Through the discussion of this paradox, Daniel explains how you and your team can—and will—design winning applications.

Designing for Engagement

Jaimee Newberry, Independent Consultant
Do the products you’re creating engage users on an emotional level? Do you deliberately design in the personality and tone of your product? Are you thinking comprehensively about every touchpoint your product has with a user? Jaimee Newberry has been helping Fortune 500 companies and startups with their digital products for more than seventeen years. Through years of refinement, Jaimee knows how to create products that engage and empathize with users. Her abilities evoke client responses such as “You’ve earned our trust,” “You understand who we are,” and “Thank you. We love you!” Jaimee shares key considerations when creating winning mobile products—whether concept, startup, corporation, or enterprise apps—that connect emotionally with users and make them want to come back. Jaimee explores her proven app design and personality thinking, on-boarding dos and don’ts, and copywriting tips to help you develop and deliver products that are more fun, emotionally engage your users, and delight the business.

Thought: The Future of Mobile and Embedded Application Input

Jim McKeeth, Embarcadero Technologies
Control of complex machines by human thought has been a mainstay of science fiction writing and films for years. In the movie Firefox, Clint Eastwood steals a highly advanced Russian fighter jet that is controlled by the pilot’s thoughts. But real devices are now appearing that purport to use our brainwaves as input. Is this technology a reality today? If not, how far away is it? What sort of thought input is possible and where could it be used? Jim McKeeth examines the roots of the technologies that allow a view of—and the possibilities for direct input from—the human mind and the augmentation of the mind, perception, and thought processes. Jim shares these processes which include real-world examples and a demonstration with volunteers controlling software and hardware using only their thoughts and feelings. Come see how this still-evolving and little-known technology works today, learn how it can be used in some applications, and explore its longer-term implications.

The Perfect Storm: Mobile Application Quality

Jeffrey Payne, Coveros, Inc.
Mobile applications are fraught with risk. The unique, portable nature and multiple uses of mobile devices bring a wide variety of critical quality properties into play: reliability, usability, security, availability, and maintainability. Allocating the effort to identify and ensure these properties is a difficult challenge—and not for the faint of heart. New testing and validation approaches must be used if we are to meet quality goals for mission-critical and widely distributed mobile applications. Jeffery Payne discusses the perfect storm that is mobile application quality, and how developers and testers can mitigate mobile risks. Learn about the many problems introduced by mobile devices and applications and how they influence the testing process. Discover the risks that impact quality properties and the how to address them during unit, integration, and system testing. Leave with an understanding of how to best allocate scarce resources to best assure that your apps will be successful. Take home knowledge about new mobile testing techniques and tools to help you weather the perfect storm that is mobile application quality.
Westin San Diego
Mobile Dev + Test will be held in sunny San Diego, California. The Westin San Diego Hotel is located just a few blocks from the famous Gaslamp Quarter and just minutes from Sea World, the San Diego Zoo, Seaport, Little Italy, Old Town, the San Diego Convention Center and more. Our Downtown San Diego Hotel offers panoramic views of the San Diego Bay, Coronado Island and the downtown cityscape from your guestroom.
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"Tutorials and sessions were great, the tables at lunch were great, and having it in San Diego was perfect!"
Sandra Nagel, Senior Quality Assurance Engineer
"Mobile Dev +Test was well organized, had the right choice of presenters, continuous follow-up throughout the conference days."
Ilavarasy Karunanithi, iOS Developer
"I learned a ton, met great people, (and) great presentations in Expo of available products and solutions we could use."
Chris Mosconi, QA Lead
"I liked the keynote sessions and concurrent sessions. They were thought provoking and gave me exposure to a variety of different speakers with different experiences."
Melissa Horton, Quality Assurance Leader