Daniel Steinberg, Dim Sum Thinking, Inc.
Developers mostly focus on improving their creation skills—learning about programming languages and coding techniques; attending dev conferences; downloading and analyzing code; reading blogs, and listening to podcasts. However, they often become so focused on the delivery deadline that they forget they aren't just building an app for some arbitrary faceless customer. They are trying to help real people solve real problems. So, before the coding starts, there is lots of work to do to identify THAT customer. Narrow your scope. Picture just one person and imagine the problem your app will help him solve. So, perhaps you find yourself saying, "That's crazy. We want to build an app for the widest audience possible." Then join Daniel Steinberg as he explores this paradox: If you focus on meeting the needs of a single user who precisely represents your target audience, you will create an app that many, many people want. If you focus on meeting the many needs of the many, your app will fail. Through the discussion of this paradox, Daniel explains how you and your team can—and will—design winning applications.